Your Weekly News and Career Insights For the Transportation and Logistics Industry
Kelly's Resume/Career Quick Tip of the Week
The biggest thing that has changed in my 20+ years of headhunting and how it impacts candidates: 20 years ago things were completely different in how you went about finding candidates. People answered their phones and networking was critical. There wasn’t information all over the internet about people, no Linkedin or Facebook. Most recruiters now work in a world of keyword searches in LinkedIn, their database, and the internet. Things called “boolean search strings” are commonly used to sort through titles, keywords and information on Linkedin and other places. So what does this mean to a candidate? You need to have strategic searchable keywords on your resume and profiles if you are looking for an opportunity. Just putting a company name and job title on Linkedin doesn’t leave recruiters and HR a great trail to find you. Your resume and profiles need to have skills, technology used, and relevant industry keywords sprinkled throughout. Say I get a VP search that requires experience managing truck drivers that are owner operators, a specific fleet type and has used a specific software. I would start with a boolean string search that is something like “VP OR GM AND owner operator OR independent contractor OR O/O OR I/C AND flatbed AND TMW” for a simple example. I would search my data base, LinkedIn and other sources in this manner. Notice I added four different names for owner operators in order to catch how different people might list it. Using different keywords for the same things increases your odds of being found. Think about intermodal, dray, drayage, containerized or flatbed, flats, open deck, heavy haul, H/H. The key to being found is smart and multiple keyword usage.
Truck drivers increasingly need face masks to meet both CDC recommendations and some state and local restrictions meant to spread the slow of the COVID-19 pandemic. We talked to fleets about what they're doing to get masks to drivers.